American Eagle has partnered with Snapchat to promote its back-to-school campaign by featuring more than 800 of its retail locations as Promoted Places on Snap Map. This initiative aims to connect with students who are planning their shopping trips, as over 95% of Snapchat users intend to shop in-store for the upcoming school year.
Through the Promoted Places feature, Snapchat users can access information about American Eagle store locations, view Stories and Spotlight content from the brand, creators, and other users, and have the option to shop online at ae.com. Additionally, American Eagle is introducing an AE Jeans Try-on Haul Lens available in both the Lens Carousel and on their Public Profile.
American Eagle is the first specialty fashion retailer to use Promoted Places, a new advertising tool designed to highlight points of interest on Snap Map. The platform reaches approximately 400 million monthly users and provides retailers with opportunities to increase brand engagement and drive foot traffic.
Crystal Alexander, Senior Manager, Client Partner at Snap Inc., said: “Snap Map is where millions of Snapchatters go to see what’s happening around them. With over 40 billion opens last quarter alone, it’s become one of the most powerful platforms for real-time discovery. With Promoted Places, we’re thrilled to help brands like American Eagle show up in both everyday moments and major events like back to school shopping and turn local discovery into real-world visits.”
Snapchat reports that Snap Map was opened more than 40 billion times in the previous quarter.
