Snap Inc. has announced the launch of the App Power Pack, a collection of products and optimizations aimed at supporting app marketers using Snapchat. The new suite is designed to work with both new and ongoing campaigns, allowing advertisers to use these features without making major changes to their current efforts.
According to Snap Inc., the App Power Pack offers tools such as improved Target Cost-Per-Acquisition (tCPA) bidding, which allows brands and agencies to set specific cost goals for acquiring users. The system then automatically adjusts ad delivery to meet those targets.
Another feature in the suite is Sponsored Snaps for app advertisers. This ad format is now available in auctions and enables businesses to promote downloads directly from Snapchat’s Chat inbox, which is described as the most used area within the platform. “Sponsored Snaps is our first ad format to reach Snapchatters directly in the Chat inbox, the most frequently used surface in Snapchat, and in Q4 2024, Sponsored Snaps was our largest single day reach product in the US. As of Q2 2025, Sponsored Snaps are now driving an 18% lift in unique converters across app installs and app purchases,” according to Snap Inc.
The package also includes App End Cards for better engagement and Playables for immersive experiences. Playables are currently being tested in alpha mode for Non-SKAN campaigns; they allow users to try out a mini version of a mobile game within Snapchat before downloading.
Snap Inc. says that all products included in the App Power Pack support both SKAdNetwork (SKAN) and Non-SKAN campaigns, with some solutions reportedly increasing app installs by at least 25%.
“The App Power Pack integrates seamlessly into both new and existing campaigns, so advertisers can begin experiencing the impact of our new solutions today, with virtually no action needed,” said Snap Inc.
