Snap Inc. has announced the launch of Animate It, its first open prompt video generation Lens. The new feature is available to Lens+ subscribers and uses Snap’s proprietary AI video generation model to create short videos from user prompts.
According to the company, Animate It allows users to generate animated reactions, mini-movies, or dynamic clips based on their own ideas. “Snapchat is all about helping you express yourself in new and magical ways — and today, we’re offering a new way for you to take your creativity to an entirely new dimension with our first open prompt video generation Lens: Animate It,” the company stated.
The tool is designed for ease of use, enabling users to quickly turn their imagination into motion content.
