Snap Inc. has announced a range of new tools and features aimed at supporting content creation on Snapchat. The company reports that over 1 billion Snaps are shared publicly each month by users, creators, and partners.
Among the updates is a “Create a Video” template for Memories, which allows users to quickly generate Lens-powered videos from their saved content. This feature is now available globally on iOS devices. Users can select multiple Memories, add music from Snapchat’s Sounds library, choose a template, and produce a custom video compilation.
Snapchat has also introduced enhanced insights for Stories and Spotlight. According to the company, time spent viewing content on the platform has increased year-over-year. These new analytics tools are designed to help creators optimize their output and engage more effectively with audiences worldwide.
A notable addition is the Auto-Save Stories to Public Profiles feature. This will enable creators to automatically save public Stories directly to their profiles, making it easier for fans to revisit favorite content even after the usual 24-hour window expires. Snap Inc. states that this tool will soon be available globally for creators, allowing them to build an ongoing collection of key moments.
“Create a Video” Template from Memories
We’re making it faster and easier for Snapchatters to create Lens-powered videos from their saved Memories. Available globally on iOS, Snapchatters can select a few Memories, choose a song from Snapchat’s Sounds library, pick your favorite template, and generate a custom compilation video.
Insights
With total time spent viewing content on Snapchat up year-over-year, creators are engaging their audiences and driving real impact like never before. We recently rolled out new insights across Stories and Spotlight — making it easier than ever for our global community of creators to optimize their content and continue to get rewarded for doing what they do best: being their authentic selves on Snapchat.
Auto-Save Stories to Public Profiles
We’re rolling out a significant new feature for creators: Auto-Save Stories to Public Profiles! Now, Snapchatters can automatically save their public Stories directly to their profile, so fans can catch up on and revisit their favorite creator content. No more worrying about Stories disappearing after 24 hours! The new feature, coming soon to creators around the world, helps creators build a lasting collection of their best moments, giving fans a deeper look into their creative journey and making it easier to keep content alive, accessible, and meaningful over time.
Timeline Editor
