Snap Inc. has announced the introduction of two new features for its Snapchat platform: Infinite Retention and Group Streaks. These updates are aimed at giving users more control over their chat experiences.
According to Snap Inc., Infinite Retention allows users to save chats indefinitely within individual conversations. The company stated that when this setting is changed, all participants in the conversation receive a notification.
The second feature, Group Streaks, enables users to build streaks with groups rather than just individuals. Each Snap shared within a group adds to a collective streak. The streak continues as long as most members participate regularly. Like existing one-on-one streaks, Group Streaks are optional and private. Users can also restore a group streak within a week if it ends.
A spokesperson from Snap Inc. said, “We’ve often heard from our community that Snapchatters want to save their chats forever and wish they could build streaks with their favorite groups. We’ve been testing ways to bring these features to our Snapchat community, and we’re now ready to roll them out broadly.”
The company added, “Infinite Retention can now be enabled for each individual conversation, and everyone receives a clear notification when the setting changes.”
Regarding the new group feature, Snap Inc. noted, “With Group Streaks, every Snap you share contributes to a collective Streak, making it simple to celebrate your group. Group Streaks will continue as long as most of the members participate, so it’s easy to keep it going. Like other Streaks, they are entirely optional, and private, and you can restore the Streak within a week of when it ended if you want to keep it going.”
Snap Inc. concluded by stating its hope that users will enjoy these new options for customizing chats.
