Snapchat has launched the Snapchat Winter Village, an augmented reality (AR) experience that brings together three luxury brands—Chopard, BOSS, and Lancôme—in a single digital space. The initiative is available to users from December 1 to 31.
The AR village allows users to explore each brand’s boutique using dedicated AR Lenses within the Snapchat app. According to the company, visitors can view products in detail and complete purchases directly through each brand’s e-commerce site.
The virtual boutiques were developed in collaboration with creative studio Atomic. Users can access the Winter Village via the Lens Carousel or through each participating brand’s Public Profile on Snapchat.
Snapchat stated: “For the first time globally for luxury, Snapchat is bringing together three iconic luxury brands – Chopard, BOSS, and Lancôme – inside one immersive digital village where visitors can step into each boutique in AR.”
The company also said: “The Snapchat Winter Village uses Snap’s AR technology to offer a fresh, engaging way to shop for the holidays. Snapchatters can discover new products, explore each brand’s universe, or find gift inspiration in a space that blends the ease of online shopping with the delight of an in-store visit.”
This move follows broader trends as social media platforms continue integrating shopping features using emerging technologies like augmented reality.
